- The sale of 4 x 4 vehicles is one of the fastest growing markets in the motor industry.

- The majority of people are unaware of the capabilities of 4 x 4 vehicles and are unable to appreciate the full potential of the product.

- Research shows that for every 4 x 4 sold it’s possible to reach another 20+ customers through word of mouth referrals.

- In 1976 in the UK there were 6 million female drivers, by 1999 there were 13.7 million – a figure expected to rise to 18.5 million female drivers by 2005.

- Women are a growing market for the sale of luxury vehicles. There are around 195,000 single women in Britain with liquid assets of more than £25,000. Research also shows that wives and girlfriends have an increasing influence over which cars their husbands and boyfriends choose.

- 43% of customers enter showrooms because they like the look of the forecourt.

If you’re looking for a car dealership marketing event that’s a little bit different just give us a call at Driving Dynamics on 01484 607 851, or complete our online enquiry form. We can design fun or educational driving events, car promotion events and driving safety courses around your safety and driving needs.